Mobile Sites

WHY YOU MUST HAVE A MOBILE WEBSITE

Most of you can see how powerful mobile phones have become in terms of consumer behavior (Watch the video on the right).  And if a billion dollar internet giant like Google recommends you should have a mobile optimized website – shouldn’t you get one ASAP?

While it’s true that most mobile phones are now capable of rendering a complete website, due to different mobile browsers, operating systems, and phone screen sizes, the user experience leaves very little to be desired.

Among the chief complaints by mobile phone users:

  • “The website looks weird on my phone…it’s all chopped up!”
  • “I have to scroll up and down and left and right…so annoying!”
  • “The links are too small for my fingers…I keep pressing the wrong link!”
  • “I have to pinch and zoom in and out…either it’s too small or too big?”
  • “Too many steps to get the info I want…why does it feel like work?”

Although unrealistic, these same information seekers who surf the internet on their mobile phones are expecting the same experience that they get when they’re at home sitting in front of their PC’s. Let’s get real people – it’s not going to happen!

The problem is:

  • Download speeds are much slower on mobile.
  • Phone screen sizes are tiny compared to a PC.
  • Not all website features work on mobile phones yet – like hovering over a link where a menu drops down or a website with tons of flash.

To add fuel to the fire, Google now returns search results with local businesses on a map that are the closest to you based on your current location. While this is a good thing for shoppers, if your website is not optimized for mobile , you will fail to deliver the user-friendly experience shoppers are seeking.

So the question is – how much longer can you afford to keep sending your mobile traffic to lcoal competitors. You need to have a mobile optimized website that makes it easy for shoppers to contact you, find information fast, and get turn by turn directions to your store!

You can still get ahead of the pack, boost brand awareness, and gain customer loyalty by delivering a user-friendly mobile experience to your customers.


It’s becoming  very clear that mobile users are online for three reasons…

  • To socialize with friends – FaceBook, Twitter, LinkedIn, etc.
  • To save money or to save time – coupons, codes, directions, maps, etc.
  • To kill some extra time – YouTube, Games, Music, etc.

…so they are using their phones very frequently for brief periods of time.

The key seems to be that mobile users are usually in motion and turning to their phones for quick bits of information to make decisions throughout the day.

Have you noticed that the favorite activities of mobile users involve mobile ready websites that make it easy for them to socialize, get directions, or watch videos even with a small mobile phone screen?  Then that’s exactly what you need!

Why a Mobile Website?

  • Faster download time – because your mobile website should only include the most relevant details of your website, it will load absolutely faster than your blog or regular website.  This is important because the longer your website takes to load, just like on the internet at home, the more likely your visitor will leave your site.  Remember the last time you were on the internet and a website took forever to load?  Didn’t you hit the back button and click on the next listing?
  • Fits all screen sizes – your mobile website will fit neatly onto most mobile phone screens, no need to enlarge the screen, without the need to pinch and zoom.  This also eliminates the hassle of scrolling left and right.
  • Works with most browsers – the way some traditional websites are coded makes them appear distorted on some mobile phones.  You only make one first impression and it would be horrible if your website looked all chopped up.  Our mobile websites are fully compatible with iPhone, Android, Blackberry, Windows and some older operating systems.
  • Tap to Call – users can tap on a link on their screens and they would be automatically calling your business without dialing your phone number.  One touch dialing improves the odds of them calling you because the phone is already in their hand anyway – awesome!
  • Google Maps – now that Google has gone local with their search, they show you a map with businesses near you that fit your search term.  Google Maps is easily integrated into a mobile website and most users already know how to use it.  Your visitors can also get directions to your place of business.
  • Videos – any kind of promotional video can be shown on a mobile website and one thing mobile phone users like to do with their phones is watch videos.

Don’t get left behind.

Let ezHawk.com design a Custom Mobile Site for you today…start with $1 today and pay the balance of $398 when your mobile site is approved and ready for upload.  Start now…click below!